Supply-Side Demand Generation
Sean from Silicon Beach invited me down to talk about B2B marketing, and to explain specifically how I run the supply-side demand generation team at HealthEngine.
B2B marketing is like helping someone climb a mountain: it’s not enough to just get them to the summit.
Here’s the slide deck: mead.fm/downloads/leadgenmountain.pdf
A blog post writeup version will follow. Maybe…